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The website states the following, "Ive shipped software for over a decade, with over four years at Twitter." I analyzed that the web site stated " I advise startups, and I was a tech consultant on silicon valley." They also stated " I teach iOS at CodePath,. Helping senior engineers jump into mobile. Fore more details, check out my projects page. Objective-C in a Swift World. Its Time to use Interface Builder. How to Ship an App. This post covers how I like to ship apps. It wont work everywhere, but it works for the apps I like to make." The meta header had ben sandofsky as the first search term. This keyword was followed by benjamin sandofsky, twitter, and twitter developer which isn't as important as ben sandofsky. The other words they uses is systems programming. scaling is also included and could not be understood by web engines.